Make your on-page SEO more effective, check how?
In the Bollywood movie PK, the lead actor wears a yellow helmet. Why? so that god can easily identify him among the crowd. When it comes to websites and the digital world, the actors are your digital presence like websites and social media. God is Google!
Google evaluates user satisfaction by the time they spent on your website. The time a visitor spends on the website defines his satisfaction levels, in terms of website content. On average, a visitor spends 8 seconds on your landing page. So, you have only 8 seconds to grab its attention. The time spent by a user on the web page is defined by interaction and engagement that the user experiences while on the website.
Hence, you need to follow some practices that ensure that your website stands out among the others. Most of us are aware of these terms like SEO, On-Page SEO, and Off-Page SEO. Let’s look and understand about On-Page SEO and some of its important components.
What Is On-Page SEO?
On-Page SEO is the optimization of all pages of the website, to ensure that it ranks higher and enables you to communicate with your target audience. It helps search engines to index websites webpages and understands, be aware of the website, navigate the structure and content of the website, helping you to structure the website. Here are some important factors that help you in your on-page strategies.
HTML elements that specify the title of a web page are title tags. Users need this during organic and paid ads. It defines what the page is about and is used by Google to compare the content of the various pages.
To write a good title tag, ensure that it is below the character limit. Also, try and make it unique and by write one which can be easily understood by humans. Meta titles should be written for all pages and should be unique for all. Use long-tail keywords in your titles too, as they also help in improving the ranking of the web page.
The search engine results page (SERP) works with keywords to locate the desired result. For getting the best of SERP results your content should be good, unique and have enough keywords. It is the summary of the page and the initial pitch that is used during sales. This is what convinces users to click on the page to get more information. Thus, generating a lead for your business.
While writing your blog or making your landing page, ensure that variations in terms of headings h1-h6 are used in the same, h1 being the critical one. Restrict the use of h1 to one/page. Headlines help in categorizing your content and increases the readability.
Here one of the critical factors is the heading tags should be clear and relatable. With relatability, we mean that the content present on the website should be like a headline. Also, ensure to keep the keyword defined for the page in H1. The more the better doesn’t work in SEO, keyword stuffing in headings or content, make the red flag go up.
You just have some seconds to ensure that the visitor stays longer, on your website. Hence the need for categorically dividing the headings and sub-headings for proper information structure. Sub-headings work as navigators for users and direct the user to the relevant information.
The speed with which the web page loads is a major factor contributing to customer satisfaction. Web pages that are slow in loading, are due to the large size of images. Hence to ensure faster loading of the webpage, keep the image size small without reducing the overall quality of the image. Index images with the help of ALT tags for assured visibility on search engines. This will help the search engines to identify what your image is about and makes it easily traceable.
When it comes to URL structure it needs to be small, concise and easy to read and recognize. The outcome of the research states that shorter URLs rank better.
While Google is crawling on your website, it needs to identify what your product/service is all about. There is a lot of content, present hence yours needs to be unique. A blend of keywords and content that appeals to human nature, is the best way.
For better SEO results, the content should be able to solve a user’s problem and give him/her effective solutions. Some other important factors that help in improving your On-page SEO are mobile responsiveness, Internal links, Outbound links and the knowledge on working of the algorithm. Google is constantly changing the way it is working and evolving things hence the need to keep yourself updated about the basics of the trade.