UX Trends for 2020
2019 familiarized us with the UX trends that are now becoming mainstream. Voice Interfaces, multi-lingual apps, asymmetrical layouts are all implemented on every other platform. But the design trends change often and influence the modification in the delivery of UX for higher quality. Achieving this higher quality requires constant learning, exploring, improving, and expanding and keeping up with the latest trends for manifesting an amazing user experience.
The one thing COVID -19 Pandemic has triggered is a need for easy to use digital forms of communication. Be it to buy essentials, attending daily classes online, get in touch with your loved ones, or simply stay entertained and informed. The right User Experience has made certain products more popular than the rest.
In this blog, we have explored some of the top 4 UX trends for 2020 that is definitely here to stay and become a part of mainstream design.
Add a human touch to your brand. Including animated illustrations can bring a huge transition in the storytelling of your brand and its products and services. Brands now mostly cater to their audience through an application. The first interaction with the application can itself change the game for your brand.
The onboarding experience created with animated illustrations delivers an extra-ordinary user experience. This minute but perfect use of animated illustration can be extended to other extents of your application or website.
Explain the process of the creation of your product and the idea behind it with animated illustrations. Gone are the days that only reading can engage the customer to spend more time on your applications. These illustrations create an easy and natural presentation of your brand which is more believable and reliable. It captures the attention of users and your brand story sells more.
Our designers have implemented animated illustrations into multiple domains such as in a housing society management application and an ERP software solution application to sell their brand story in a way that connects the customer instantly.
Micro – Interactions
Details make all the difference. These dominant micro-interactions which aren’t prominently focused can make all the difference. The micro-interactions are so naturally blended that until they are missing, it is tough to make a note. But any subtle change can completely impact the overall user experience.
Each app and digital platform interacts with its user, these micro-interactions create a pathway to navigate through the application. The constant presence of these micro-interactions can be found in:
– The hamburger menus transitioning into the close icon.
– “Like” button at every social media platform.
– Change in the font color upon selecting an option.
– Change in the icon color upon selecting the icon.
– The carousel indicator becomes bold when the slide changes.
– Swiping right and left to move forward and back.
The evolving technology brings diverse opportunities for the micro-interaction to create an unmatched user experience.
IVL, ezeeServe, and PRISM are some perfect examples where our designers have implemented micro-interactions. These navigating micro-interactions have become a need for every application or a website. The designing team understands this and has provided these micro-interactions in all our projects.
UX evaluation and approach is here to stay and ensures a better process to design your applications. Disregarding the practice of UX Audits will definitely hurt organizations and lose their competitive edge. The abrupt structuring of your website or application can hamper the overall user experience and affect one’s customer base.
An automated illustration can work amazingly at your landing page for engaging the audience but on a product page it can appear as a distraction and the user can abandon the application.
Dimensions and functionalities of an application need a check often. At each stage of growth, evaluate the dimensions and the functionality for resolving the design bottlenecks.
Any new project we take on in Legacy transformations our first step is to do a thorough UX Audit. Keeping the same objective in mind we ensure that with every 6 to 8 months are designers audit our very own websites and products to see if they can be improved furthers.
The next big thing. Augmented reality will surely be the future of user experience especially with the world being hit a bit by the COIVD –19 pandemic, more and more organizations are researching on how AR can be integrated with their applications and contenting with the users. A full-fledged implementation of AR will dynamically change the entire course of virtual interaction. Augmented reality is a progressive process that is full of excitement and constant improvement.
If you are provided with the opportunity to see how the furniture will look into your apartment before buying? How amazing would it be?
The e-commerce platform can revolutionize the approach of selling and buying using the techs of AR. Giving the opportunity to the customers to try their purchases in their environment even though virtually can unlock the higher level of customer satisfaction. Decision-making will increase and the returns and refunds will be minimized.
The gaming industry grabbed the opportunity of using AR at the right time. The overwhelming success of AR in the gaming industry has showcased the future. Maybe soon enough we will find ourselves engaged in helping Harry Potter in finding the Horcruxes and destroying them.
Many of the other industries are trying their luck with AR and steadily a change will appear from the normal course of using the applications. The future seems to innovate with these amazing UX trends.
We are learning and growing and soon will implement the technology of Augmented Reality too into our projects.
In the end, it all comes to UX. Without the right, UX is its product, a service, or even a world-renowned burger chain won’t be successful.